In the Spring of 2023, I participated in a group project with the objective of creating a 6 month long IMC Campaign for a fashion, beauty, or lifestyle brand of our choice. My group chose Drunk Elephant, and created a plan using PR and Advertising tactics to generate a younger audience for the brand, so they would grow up using Drunk Elephant, becoming loyal lifelong customers.
I worked mostly on the creative sections of this product, creating our new product The Baby Bird Starter Kit, to make it easy and simple for parents to buy a starter skincare set for their pre-teens, as well as the ads below.
