Nov 2023 - Nov 2023
Associated with Indiana University Bloomington
Brief:
Create a concept for three unique print executions, united by one tagline.
One Thing to Communicate:
Gorilla Glue is able to restore broken items to good-as-new functionality and appearance
Work with these strategies to create 3 executions:
Demonstration: a technique used to substantiate an ad claim through reasoning or a show of evidence.
Before Only: a technique used to show life without the product, the consumer can figure out the "after" themselves
Exaggeration: a technique often used in advertising to express the benefit in a strong and overstated way
Things to consider:
What feature or benefit would convince me personally?
What makes my product different from competitors/alternatives?
What is the tone of voice of my concept/tagline?
Create a concept for three unique print executions, united by one tagline.
One Thing to Communicate:
Gorilla Glue is able to restore broken items to good-as-new functionality and appearance
Work with these strategies to create 3 executions:
Demonstration: a technique used to substantiate an ad claim through reasoning or a show of evidence.
Before Only: a technique used to show life without the product, the consumer can figure out the "after" themselves
Exaggeration: a technique often used in advertising to express the benefit in a strong and overstated way
Things to consider:
What feature or benefit would convince me personally?
What makes my product different from competitors/alternatives?
What is the tone of voice of my concept/tagline?
